We The People

barcodes people urbanism we

Beep. 

Chaching.

Beep. 

Beep.

It's everywhere. Walking down the main shopping strip of the CBD, you see people tapping everywhere they go. Everything happens so quick, yet it still seems stagnant... watching one line continuously flow towards the machine with a tapping motion. It's like an endless loop of an instagram video. 

The phone rings in my pocket, I take it out to see a set of numbers. The tram dings... more numbers. It's like everything has been dedicated a set of barcodes. Even everyone born today is assigned a set of digits; passport, drivers license, bank details. That is how the world just works. It mind f*cks you a bit when you start to really think about it. So we thought f*ck it, make a design as simple as what it represents. 


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