The Katsumu team is composed of a team dedicated to rejuvenating the essence of urban clothing; creativity, comfort and social banter. Because why not.
The name itself has been inspired by three different components; magic mushrooms, tsunami and the name かつみ (Katsumi). Magic MUshrooms are known to help create alternative perspectives of the surroundings by bending your state of mind. TSUnamis are strong tides that can greatly affect our cities and the natural environment. Together, they formed TSUMU to represent our ideology regarding the waves of change. This is then reflected by the meaning of かつみ (Katsumi) in Japanese; “overcome, oneself”. We overcome the misconception that clothing is nothing more than just fashion. Hence, the birth of Katsumu provides a platform for individualism and creativity that encourages self-confidence in increasingly overwhelming cities.